Who Are We?

etcha. is an Egyptian homeware brand committed to offering a captivating range of tableware and home decor products. Rooted in our commitment to sustainability and local craftsmanship, every piece is meticulously handcrafted with Egyptian expertise and care.

Our products seamlessly integrate different materials through our innovative "Mix&Match" approach, creating multi-purpose designs that elegantly balance form and function. Each item is a testament to our dedication to quality and local ingenuity, representing the essence of 100% Egyptian artistry and craftsmanship.

Our Mission & Vision

Our mission is to create exquisite lifestyle products that elevate everyday experiences. We are dedicated to combining elegance, functionality, and sustainability in our designs. With a commitment to craftsmanship and attention to detail, we strive to provide exceptional quality and inspire a sense of joy and beauty in every product. Through our offerings, we aim to enrich lives and experiences, and create lasting connections with our customers.

We envision being the ultimate destination for those seeking to enrich their dining, drinking, and decorating experiences with a touch of style and elegance. We aspire to establish ourselves as a renowned and trusted household brand that represents exceptional quality, unmatched creativity, and unwavering commitment to sustainability.

We are excited to embark on this journey with you!